Nike – Just Do It ! Want to know Nike’s marketing strategy?

Nike. We all know it as a big brand. But how did it achieve this?

There can be many good brands that are of good quality. But why is that Nike is just the “Nike” !!??

How did it achieve that emotional bond with the people?

I just got the best answer today —-> Emotional Marketing.

When a person come’s across an advertisement which connects to him/her emotionally, it is proven that, that one is more likely to buy the product.

I just came across an awesome video explaining the step by step process of Nike’s marketing strategy.

The five step formula include:

1) First to the challenge

2) In the zone

3) Doubt and suffering

4) Re-dedication

5)  Victory.

Just check out the video below to feel the awesomeness

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s