Nike. We all know it as a big brand. But how did it achieve this?
There can be many good brands that are of good quality. But why is that Nike is just the “Nike” !!??
How did it achieve that emotional bond with the people?
I just got the best answer today —-> Emotional Marketing.
When a person come’s across an advertisement which connects to him/her emotionally, it is proven that, that one is more likely to buy the product.
I just came across an awesome video explaining the step by step process of Nike’s marketing strategy.
The five step formula include:
1) First to the challenge
2) In the zone
3) Doubt and suffering
Just check out the video below to feel the awesomeness