Marketing techniques are rapidly changing in today’s world. Both Off-line and On-line marketing techniques have become equally important.
Let’s see how KFC became the number one in Indian social media world.
KFC’s Digital mantras:
1 C0-Creation: KFC advocated generating “User-Generated content”.
- Apps: Radio KFC : The RJ hunt
- Design your own bucket
2 FeedBack Fanatics
- KFC listened to its customers and made sure that every feedback is addressed.
3 Innovative and Interactive champines
- Curry Cature
- Augmented Reality wow app
- Top 5 socially Devoted brands
- Positive sentiment of Facebook page increased to 93.8%
- KFC’s engagement rate is thrice the sector average
- KFC in top 5 fastest growing social media brands in India