KFC! King of Indian social media

Marketing techniques are rapidly changing in today’s world. Both Off-line and On-line marketing techniques have become equally important.

Let’s see how KFC became the number one in Indian social media world.

KFC’s Digital mantras:

1  C0-Creation: KFC advocated generating “User-Generated content”.

  • Apps: Radio KFC : The RJ hunt
  • Design your own bucket

2  FeedBack Fanatics

  • KFC listened to its customers and made sure that every feedback is addressed.

3  Innovative and Interactive champines

  • Curry Cature
  • Augmented Reality wow app

Results:

  • Top 5 socially Devoted brands
  • Positive sentiment of Facebook page increased to 93.8%
  • KFC’s engagement rate is thrice the sector average
  • KFC in top 5 fastest growing social media brands in India
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