How to Become a Full Stack Digital Marketer

Digital marketing as a concept is an ocean and it is impossible to master all the concepts of digital marketing. However if one plans to become a Full stack Digital marketer one has to understand the major concepts of digital marketing and try to gain knowledge in major areas.


Any Business has the types of media to concentrate on:

  • Owned Media
  • Paid Media
  • Earned Media

A full Stack Digital Marketer must be in a position to effectively handle all the three types on Media mentioned above.

Let us see how we can deal with it.

  • Owned Media:

Owned media for any company is the way it reaches out to audience using its own property or space. The owned media consists of website, FB page/Group, Google+ pages, Youtube channels etc

A Digital marketer must know to effectively manage the content of the website and related pages and groups in social media. Perspective customers must be engaged in conversations. The content must be educative and entertaining.

The above process in technical terms:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing (SMM) etc
  4. Programming for website development
  5. UI/UX designing knowledge


  • Paid Media:

Paid Media is where company markets its products or services by paying money. Traffic can be driven to a website or brand can be taken into the audience by effectively advertising online.

A Digital Marketer must effectively plan and execute the campaigns in different platforms like Google Adwords etc. Maximum results must be achieved by spending the least amount

The above process in technical terms:

  1. Google Adwords
  2. Paid online press releases
  3. Paid FB advertising etc


  • Earned Media:

Earned Media is when different channels advertise a company’s product or service because of its reputation, uniqueness or for other personal benefits.

A Digital Marketer must let the bloggers and other media know about the uniqueness and importance of the products and services so that they can promote.

Along with managing Owned, Paid and Earned Media, Digital marketer must measure the results time to time and make sure that the optimization is done on timely basis.

There are many Analytics tools and some of them are below:

  1. Google Analytics
  2. Yahoo Web Analytics
  3. Piwik
  4. Adobe Site Catalyst
  5. Core Metrics

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