Watch the WoW to succeed

7 Creative Advertisements of recent times

Best Marketing is when it never appears like marketing

In today’s world, marketing is the toughest job because the customers are the smartest and are not ready to invest time in boring and bragging advertisements. 

Only a few companies are following Craig Davis’s saying – “We need to stop interrupting what people are interested in and be what people are interested in”

The following are the few advertisements that are the perfect examples of creative monuments in the world of marketing:

1) IPL guarantees nail-biting finishes with a simple pic

ipl-add

2) Choose a better option – by Durex

durex-add

3) FedEx service is so fast, you can use it in any situation 

fed-ex-add

4) If like poles dont attract, lets attach em – Fevocol

fevicol-add

5) Sparkling White Anytime Anywhere – Colgate

colgate-add

6) Its Sugar Free for sure – Chupa Chups

chupa-chup-add

7) If you Drink and Drive, You Die – hyunDIE

hyundai-add

Crazy Marketing “Surgical strikes”

Crazy Marketing
“Surgical strikes”, for sure this is the term that has been rocking Indian media for the past few days.

NEW DELHI — India announced on Thursday that it had carried out early morning “surgical strikes” on terrorist camps in Pakistani-controlled Kashmir, a step that risks escalating the conflict between the two nuclear powers.

However, Pakistan denied that a cross-border strike had taken place, saying that Indian troops had fired small arms across the Line of Control, killing two soldiers and injuring nine.

The Modi govt takes the credit for the surgical strikes and of-course there are enough leaders and celebrities questioning if the surgical strikes have actually happened or not.

Well none of us are at the LOC to comment on the authenticity of the strikes. But the question is “does it really matter?”

The Modi govt has rocked when it comes to the marketing of the entire issue.

The result of the way India has announced the promoted the Surgical strikes:

1. Shaming Pakistan: India has shamed Pakistan in the most appropriate way. Pak’s denial is not taken into consideration because of its past record of soft stance on terrorism time and again.
2. Global isolation: Countries like Russia, USA openly backed India after the surgical strikes. Even the all time supporter of Pakistan – China also couldn’t support Pakistan and had to take a neutral stance. This is the beginning of the Global isolation of Pakistan.
3. The right pressure: Pakistan is facing pressure both internally and externally. While the world countries are repeatedly warning Pakistan to tighten the laws with respect to controlling the terrorism, the leaders of Pakistan are busy playing the Blame-game for the Pak’s global isolation.

All 4 Ps of marketing have been perfectly followed in this case.
The Product (Surgical strike) that has been Promoted at right Place (Global Arena)

How to Become a Full Stack Digital Marketer

Digital marketing as a concept is an ocean and it is impossible to master all the concepts of digital marketing. However if one plans to become a Full stack Digital marketer one has to understand the major concepts of digital marketing and try to gain knowledge in major areas.

 

Any Business has the types of media to concentrate on:

  • Owned Media
  • Paid Media
  • Earned Media

A full Stack Digital Marketer must be in a position to effectively handle all the three types on Media mentioned above.

Let us see how we can deal with it.

  • Owned Media:

Owned media for any company is the way it reaches out to audience using its own property or space. The owned media consists of website, FB page/Group, Google+ pages, Youtube channels etc

A Digital marketer must know to effectively manage the content of the website and related pages and groups in social media. Perspective customers must be engaged in conversations. The content must be educative and entertaining.

The above process in technical terms:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing (SMM) etc
  4. Programming for website development
  5. UI/UX designing knowledge

 

  • Paid Media:

Paid Media is where company markets its products or services by paying money. Traffic can be driven to a website or brand can be taken into the audience by effectively advertising online.

A Digital Marketer must effectively plan and execute the campaigns in different platforms like Google Adwords etc. Maximum results must be achieved by spending the least amount

The above process in technical terms:

  1. Google Adwords
  2. Paid online press releases
  3. Paid FB advertising etc

 

  • Earned Media:

Earned Media is when different channels advertise a company’s product or service because of its reputation, uniqueness or for other personal benefits.

A Digital Marketer must let the bloggers and other media know about the uniqueness and importance of the products and services so that they can promote.

Along with managing Owned, Paid and Earned Media, Digital marketer must measure the results time to time and make sure that the optimization is done on timely basis.

There are many Analytics tools and some of them are below:

  1. Google Analytics
  2. Yahoo Web Analytics
  3. Piwik
  4. Adobe Site Catalyst
  5. Core Metrics

Seagram’s Imperial Blue – Men will be Men

Men will be men series best know how to grab eye balls.

Marketing is no longer bragging about the characteristics of the product. It is rather engaging the audience and making em stick to the advertisement.

And the recipe = Reality + Entertainment + Personal connect + Bringing a smile on viewer’s face.

I am sure all the boys and girls over there can co-relate themselves to the advertisement!

The fact is that the add shows what young Indian men do and share with their friends over a drink. This makes the add very relatable.

Having developed a sizeable fan base with the ads and the whisky itself, the company also invested in a ~70-minute film called ‘Men will be men’ in 2011 that was released in PVR theatres across the metros & smaller theatres in other cities & towns.

The ad campaign continues to run mainly on television and new digital media, making men smile self-consciously and women chuckle condescendingly saying, “Men will be men.”

 

Hhhheinzz – We all loved this add

Marketing is not just throwing the qualities of the product in a random direction. The people must get connected to it.

Heinz surely know how to get connected to Indians. I always cherished to imitate and say Hh . .Hh . .Heeeinz to the shop keepers and friends and this one connection is enough to pick the Heinz at the super store.

The following is the advertisement – simple funny yet so damn effective

 

Some facts about Heinz:

$29.1 bn in net sales

#3 food & beverage
company in North

America and #5
in the world

45 countries with dedicated
Kraft Heinz Company
employees

$1 billion+
brands

2 bn+ meals to hungry
children through
philanthropic focus

 

KFC! King of Indian social media

Marketing techniques are rapidly changing in today’s world. Both Off-line and On-line marketing techniques have become equally important.

Let’s see how KFC became the number one in Indian social media world.

KFC’s Digital mantras:

1  C0-Creation: KFC advocated generating “User-Generated content”.

  • Apps: Radio KFC : The RJ hunt
  • Design your own bucket

2  FeedBack Fanatics

  • KFC listened to its customers and made sure that every feedback is addressed.

3  Innovative and Interactive champines

  • Curry Cature
  • Augmented Reality wow app

Results:

  • Top 5 socially Devoted brands
  • Positive sentiment of Facebook page increased to 93.8%
  • KFC’s engagement rate is thrice the sector average
  • KFC in top 5 fastest growing social media brands in India

Affordable MBA in Europe

Is MBA really a costly affair?

There are many countries in Europe that provide quality education at affordable prices.

Latvia is a country on the Baltic Sea between Lithuania and Estonia known for its strong national identity, diverse culture, modern cities and landscapes ranging from wide beaches to dense, sprawling forests. Latvia’s capital is Riga, home to museums and churches, notable wooden and art nouveau architecture, a vast Central Market and a medieval Old Town.

Capital: Riga

Latvia is known for its Quality education and is a safe beautiful and immigration friendly country. One gets a schengen visa and hence can try for job in any for the schengen countries.

The list of Universities in Latvia:

https://en.wikipedia.org/wiki/List_of_universities_in_Latvia

Top branches to choose:

  1. Logistics and Supply chain management
  2. Marketing
  3. Finance
  4. General administration

Students from Abroad must consider this opportunity and must not just struck to the universities in UK and Paris.

 

McDonald’s launch of iced smoothies . . I’m loving it

Mc Donald’s brought in its smoothies into market in with a cool strategy.

  1. Fruit match is created –  A game that connected the Mc Donald’s Tv adds to the mobile phone.
  2. This add ran at the start of the break.
  3. While the other adds are showing, you could choose a fruit in the Mc Donal’s app.
  4. The very last ad in the break revealed the answer
  5. If the fruit was the same as the one selected on your phone, you won a free smoothie.

How did it work?

  1. The app was synced with TV schedule giving the impression that the phone eas connected to the TV in real time. The TV time table was also available in the app.
  2. So rather than turning into TV shows, people turned into these adds.
  3. Results: Sales 18% above estimate

Cadbury Dairy Milk – Global Story telling can make wonders!

Challenge:

Cadbury Dairy Milk had lots of local market pages, but no essential market strategy; Brilliant local campaigns, but no over all brand story.

Cadbury needed to identify a content message that brings the joy of Cadbury Dairy Milk to life for a global audience; across 20 countries in four continents. Some of them had grown up with Cadbury Dairy Milk, some others of them? Not so much.

Solution:

They developed a global storytelling platform that tapped into universal human truths about joy. These were then used to inform a 12-month storytelling narrative. It was then time to embark on a round the world trip to visit 20 local Cadbury Dairy Milk teams to let them know the good news!

They held workshops for local teams to create a unified tone of voice, visual language and strategy. This allowed countries to share their content and tell consistent global stories for the first time in the brand’s history. They studied the behaviours, instincts and daily routines of our global audience to find a truly global narrative, that would resonate with chocolate lovers, new and old, all over the world.

Results:

–      48,000,000 people were reached p/m in Q3. (An increase of 183% YoY)
–      Each of these people saw an average of 13 pieces of Cadbury Dairy Milk Content
–      Engagement increased by 18% YoY
–      Cadbury Dairy Milk saw an ROI attributed to Facebook which was  200% higher than from any other media channel globally.

Dominos! Well it came out of a serious crisis with a different marketing strategy

Domino’s Pizza: A bad day for it

At some point in time, we’ve all dealt with a customer who was unhappy. It’s natural. They’re promised a certain deliverable, feature, or service, and something breaks down. Some customers call you up, but others will express their disappointment to their colleagues, to their social media followers, and anybody else who will listen.

Sometimes you may fail to meet your customers’ expectations, but that doesn’t mean you can get angry or defensive and keep doing what you’re doing. It means you need to change. There is something that has failed, whether it’s a breakdown in communication or process or a bad product. Either way, you have to figure out what went wrong and fix the problem.

In 2010, the popular pizza chain Domino’s shifted their strategy after experiencing stiff competition and a major PR disaster. Before they made their changes, they committed to one simple strategy.

They listened to the bad feedback from their customers.

Setting the Stage

In 2010, Domino’s experienced a huge PR disaster thanks to a couple of terrible employees. In a highly inappropriate video, these employees contaminated ingredients and then placed these ingredients onto pizzas (which would then be served to customers).

Not only was the video disgusting, but it caused an outrage. This outrage caused the video to go viral. It was then picked up by a number of national news outlets.

It was a nightmare come true for any company.

This wasn’t the only thing playing against them. Their outlook looked quite bleak, even without this PR disaster. Strong competition in the industry, harsh customer criticism over the taste of pizzas, and low customer satisfaction were also playing against the company.

The Solution

Domino’s solution is something that probably would have made most of us shake our heads in a planning meeting. They admitted that their product was awful. It was, at the very least, a surprising strategy.

The company spent millions in creating a new pizza, improving its menu, and advertising this entire process.

The campaign they used was called Pizza Turnaround. They used the campaign to acknowledge the problems they were facing and reinvent their pizza “from the crust up.” This included extensive media coverage, advertising spots in every major market, documentaries, promotions, taste tests, and national research.

If you’re interested, you can find the Pizza Turnaround website here. It includes a lot of what they did to promote their big changes.

The Result

The strategy worked. Within months of releasing the campaign and the new pizza, Domino’s reported a jump of 14.3% in same-store sales, one of the largest increases ever recorded by a major fast-food chain. That happened despite a 3% decrease in the pizza-delivery business.

Dominos was also able to foster an open, continuing dialogue with customers using new digital channels, like social media. The whole approach is still working, with their stock being valued above $90 a share.

Why should you care?

You should care because this can happen to you. Your customers are putting trust in you when they purchase your product. They trust that what they have bought will fulfil their needs and will perform to the expectations you provide them.

When that doesn’t happen, there is only one good approach. Openness, humility, and transparency are the only way to move forward.

Source: http://www.randallreilly.com

%d bloggers like this: